Urban. Lifestyle. Style.
Backpacks, bags, and clothing for your urban everyday life. Johnny Urban accompanies you, no matter what the day holds. Find your perfect style now.
Jouw bestsellers
3-in-1 Rain Jacket "Nolan"
Discover our new multi-functional all-weather talent. Wear the lightweight rain jacket or the cozy fleece jacket on its own. For extra warmth, simply combine the two jackets.
Ontdek onze collecties
New Daypack for everyday & trips
Rugzak "Jack"
Compact for everyday use & large enough for short trips. Clever compartments with suitcase-style opening. Ideal for carry-on luggage.
Compact for everyday use & large enough for short trips. Clever compartments with suitcase-style opening. Ideal for carry-on luggage.
JU – new look, same DNA.
Change happens step by step – together with you.
In recent years, our brand has grown, as has our aspiration for design, clarity, and attitude. That's why we have evolved our logo:
The familiar head has become our initials "JU."
Reduced, precise, and focused on the essentials. A look that shows where we stand and what's coming.
What remains: timeless design, high quality, and well-thought-out features for your everyday life.
Dat is wat jij zegt
Follow us on Instagram
so you don't miss anything and are always one step ahead with drops, giveaways & insights.