Never Pretending. Always Real. - Starte jetzt urbanes Abenteuer mit Johnny Urban
Never Pretending. Always Real. - Starte jetzt urbanes Abenteuer mit Johnny Urban

sei, wer du wirklich bist

Welcome to Johnny Urban! Would you like to find out more about us? Then you are exactly right here. Find out who we are and what drives us.

Our vision


We want to walk the path to the ideal companions for urban life together with you. In doing so, we do not want to ignore important topics that concern us all.

For this reason, we support initiatives that set positive accents in our own city as well as those that make our world cleaner. For example with a backpack donation to local institutions or our long-term cooperation with the MBRC THE OCEAN Foundation, which has set itself the goal of ridding the oceans of plastic waste. We are optimists and believe that everyone has the power to change small things for the better, ultimately triggering greater progress.

Become part of our journey from a small Hamburg start-up to a great community of active people who approach the challenges of this world positively.

Unsere Vision

The backpack for the city

Backpacks are our thing. Here we are absolute experts and solve the real everyday pains of our community with our products.

Our products are visually unobtrusive and give you style and quality security for every situation.

We are always available for you, because with your feedback we manage to keep improving Johnny Urban.



We look to the future with optimism and focus on the good things in the world.

Founding Story

how it all started

We are Timm and Jonas, the founders of Johnny Urban. During our studies we lived together in a flat share and in 2015 we had the idea for the ideal city backpack. Simple, fashionable, flexible and without unnecessary frills. A year later the time had come and our first rolltop backpack “Adam” was successfully launched. The foundation for our brand "Johnny Urban" was laid.

The backpack fever hasn't let go of us since then. In the meantime, our products are becoming more and more sophisticated in their functions. Together with our team in Hamburg we work on our vision and develop backpacks and bags for the urban lifestyle. Because there is no one perfect backpack for everyone. Tastes & requirements are different and we are still learning every day.

For us, Johnny Urban is a community. We are very happy how you bring our products to life and make them yours. We look forward to the further journey of “Johnny Urban” with you.

Learn more about how we align our actions.