10 Years - 10 Deals
For 10 years now, we've been providing you with the best backpacks and bags for urban living. And we continue to work every day with dedication to help you master your everyday life even easier and more stylishly. But now it's time to celebrate.
It's our birthday, you get the presents. With every purchase over 79€, you get a free product. Plus, for 10 days, there's a great deal for you every day. Among all orders between May 1st and 10th, we are also giving away a 4-day trip to Lisbon & 10 Johnny Urban store vouchers.
Thank you to everyone who has supported us in the last 10 years. We look forward to the new decade with you! We're still going full throttle!
Deal of the Day
Save €10 on children's backpacks
Today it's the turn of the little adventurers: our children's backpacks Linus, Liam and Leo are available today at the best price. You save €10 on all three models.
Our Birthday Timeline
Johnny Urban turns 10, and we're celebrating! Our Birthday Week kicks off on May 1st. 10 days of promotions and cool events all about our 10th birthday.
Our new product highlights
Rolltop Backpack "Allen 2.0"
We've upgraded our best-selling Rolltop "Allen". Now with even smarter features and even more durable for your everyday life.
Backpack "Kian Large"
Our new backpack for everyone who is always on the go. Plenty of space and well-thought-out features for everyday use and short trips.
Roll-top Backpack "Luca"
Our new minimalist: Rolltop Backpack "Luca". All the functions you really need in your everyday life, but packed into a backpack as minimalist as possible.
Discover our categories
JU – new look, same DNA.
Change happens step by step – together with you.
In recent years, our brand has grown, as has our aspiration for design, clarity, and attitude. That's why we have evolved our logo:
The familiar head has become our initials "JU."
Reduced, precise, and focused on the essentials. A look that shows where we stand and what's coming.
What remains: timeless design, high quality, and well-thought-out features for your everyday life.
That's what you say
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